Here are some key concepts about audience building on social media platforms:
Strong Links vs Weak links. You may be reading this post because you have seen the link of this page in some social network. The same thing you have to do. Create links so your potential customer can find you.
Reliable range. You really do not know how many people are going to visit your website and will look at your products, or who will read your blog … A good option is to encourage people to subscribe to the blog or YouTube channel of your company. They are more likely to see your content. The goal of social media marketing is to direct more audience members to subscriptions. Over time, in general there is a relationship between the time you put in social networks and the level of reliable reach that can be achieved.
Role of content. Content is the catalyst that leads to awareness on the web. Awareness that can lead to participation, and commitment can lead to trust, and even loyalty over time. The creation and distribution of content is the economic engine of social media success. Different platforms require different types of content, some simple, some complex.
Role of Image. Image is now vital media in internet. Just search in ‘Google Image Search’ by any keywords. What you get? A numerous image is there. Google might not implement this service without any reason. Image is now a part of SEO. Image related media infographics has a great value for attract visitor.
After knowing some key concepts for building audiences, let’s get to know the best social media platform for your organization.
The default position of social media marketing seems to be Facebook. In this analysis, businesses grow covers social media platforms based on visits, plus some others like Slideshare for fun. Here is his analysis:
If you draw an arrow from the lower left quadrant (low required time and low audience property) to the upper right quadrant (high time required and high audience property), less complex content would be presented to more complex content requirements. Now let’s take a look at each platform, from the bottom left, to the top right:
Periscope. Video Streaming is booming right now. But at this time gender is limited in its ability to achieve reliable range. You can broadcast live from an event or from your home, but you have a limited opportunity to hold a hearing, as it depends on who is available at that time. But you have to be attentive to these platforms. They are likely to improve over time in their ability to create reliable reach as users will discover new creative uses for regularly exposed programming and even integration with traditional media.
Yahoo Answers. A lot of people still love to visit old question and answer forums such as Yahoo Answers sites. Recent research says that there are more people visiting forums than blogs. However, a forum is a bit limited when it comes to creating a more sustainable and viable audience. It is possible to answer questions from a brand new audience each time you visit the site. In this case, Yahoo really has the audience, not you.
Instagram. One of the reasons this platform is so popular is that it is very easy to use. Take a photo and send a message. This is one of the reasons why Instagram is used on the job more than any other platform (85% of its users do). In fact, it is probably the only platform to create connection with relatively little work. Another advantage is that there is no timeline editing. Each subscriber has the same opportunity to see what is published. But like Twitter, its content is somewhat ephemeral, as it slowly sinks into the background of the news source.
Google+. It is not simply a mainstream public platform. Most people usually do not care about SEO benefits. It is never mentioned on TV and companies do not ask for a follow up on G +. So their access to consumers in general is extremely limited. However, G + is almost unmatched in its ability to create communities of passionate fans that congregate around a cause, a theme or a person.
Facebook. It is huge and popular, but in many ways it is the most difficult platform on which to navigate. To be truly successful, it must be a hallmark of conversation. For this reason, it is difficult to put it anywhere on this diagram. There are many factors that complicate this position.
LinkedIn. A year ago, LinkedIn would have been in the block of “low audience-time required under” with Twitter. It was a great place to look for a job, but not much else. All that has changed with its new emphasis on publishing. And, of course, LinkedIn ultimately has the audience.
Blogging, podcasting and video. They are grouped in the upper right corner, as they are all similar and distinctive in their importance. Generally, they should create different and original content to highlight. Is not easy. It is not cheap. Consistently, posting a blog, a series of videos, or podcast allows you to develop important connections over time. These are people especially interested in your products or services, and they are actionable. There are practically no limitations to the type of audience that can be reached. You are the owner of the content. It is permanent and can be reused for years. This presents an exclusive audience accessible to you.
This post was written by inspire from Infohgrafik